BTS has once again claimed the top spot on the Korean Business Research Institute’s monthly advertisement model brand reputation rankings.
According to the original report, the rankings were determined through an analysis of consumer behavior, using big data collected from September 5 to October 5. The institute evaluated participation, communication, media, and social values to calculate each star’s total brand reputation index for the month.
BTS held onto No. 1 with a brand reputation index of 4,009,253, marking a 1.96 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “ambassador,” while related terms such as “power of influence” and “fan loyalty” also ranked high. The positivity-negativity analysis revealed 93.85 percent positive reactions.
RESCENE maintained second place with 3,716,679, an 8.42 percent rise since last month, while Lim Young Woong remained third with 1,519,748. IVE rose to fourth with 1,246,560, and baseball player Kim Do Yeong rounded out the top five with 1,082,144. No official statement was available beyond the institute’s published figures.
The top 30 also featured BLACKPINK, Faker, Son Heung Min, Gong Yoo, and Park Bo Gum. November’s rankings will be announced next month.
